Our panel can be used for such a wide range of different tasks that we thought it would be useful to highlight some of its key capabilities, to help workout if the panel would be useful for you.
The panel can be used for all kinds of qualitative and quantitative research projects and is designed for both cross-sectional and longitudinal studies. It is an extremely flexible tool that our clients use for many different types of research, the main ones are:
Measuring customers’ experience
We have asked panellists a wide range of questions on a variety of different topics, including: how they shop online for car insurance, the ease of switching utilities, buying a bed and much, much more.
Testing new products
We have sent female panellists beauty products to use for 8 weeks, then completed regular surveys throughout the 8 week period, giving feedback on the benefits they feel and see.
Brand awareness, attitude and usage
We have shown panellists photos of products and packaging with the logos missing to see what brands they can recognise and name competitors unprompted.
We have shown panellists two short film clips for a new TV advert to see which one is the most popular and memorable.
Recruitment for telephone interviews
We regularly find hard to reach consumers for telephone interviews, for example consumers who recently bought strawberries from a specific food retailer or got a prescription from a specific local pharmacy.
Recruitment for focus groups
We’ve recruited for many different focus groups, including those requiring a specific demographic, such as people with elderly parents that live independently, or those that have made a complaint about their credit card.
We’ve asked panellists many different questions to find headline grabbing facts, including testing consumers knowledge on geography using a map with no place names, asking for their favourite stories from dating situations, asking for their average spend on Christmas presents etc. Many of the results we’ve provided for our PR clients have appeared in the national press.
Another option to consider is the omnibus survey. The monthly omnibus survey goes live in the middle of every month and gathers up to 3,000 responses. It is a very cost effective approach to research if you only have a few questions to ask, with a single question costing just £245 and three questions costing £445 – full analysis and reporting is included for these prices. Qualification criteria can also be added to each question to ensure the desired demographic is targeted.