Please excuse the pun, but we love to have a ‘cele-brioche-on’ when our clients get survey results to drive their business forward.
In this case study we highlight how the TLF panel has been used to identify new product opportunities. Our client, an award winning supplier of high quality chilled, frozen and ambient food products, commissioned us to undertake a Usage and Attitude (U&A) survey on their behalf. This survey had a particular focus on pastry goods, but other surveys for the client looked at products across a wide range of categories including antipasti, bakery, chilled desserts, fresh pasta, frozen desserts, seafood and sausages.
Our client supplies retail and food services – with clients such as Waitrose, M&S and Tesco – with full marketing, technical, logistics and sales support and they work in partnership with their customers to keep them at the forefront of their markets.
We have worked with this client since 2011 on a number of consumer insight projects and this recent survey was for one of their key categories – pre-packed continental morning goods – consisting of brioche, croissants, pain au chocolat, waffles, crepes and Danish pastries. The continental morning goods market is growing at over 12% per annum, so it’s a big opportunity!