The results for each panel research project are always provided in the same format, so you’ll know exactly what you’re getting each time you use us. The results are provided in a clear, easy-to-understand cross-tabulation spreadsheet, with separate tabs for each demographic split.
These results are great for providing distinct statistical findings and conclusions, but what really works well is when you then use this data to create an infographic – a visual representation of the data – to present the information quickly and clearly.
Customer insight has always been fascinating, but traditional research reports have often been dry and unengaging. You need to present the key information in a punchier way to cut through the noise and grab the attention of your audience, whether it be consumers, businesses, senior executives or frontline staff.
Infographics are a great way to distil key information into a compact and visually appealing design. The nature of the content can vary from very simple (designed to be quickly processed as a poster, for example) to more complex and innovative. All our infographics aim to marry statistical robustness and insight with graphic design flair.
As we all know, a picture paints a thousand words, so take a look at some of our infographics below and see what you think…